For many years, Pearlfisher Futures, Strategy and Design have worked with Mondelez International and Cadbury across numerous projects including 2 global redesigns of Cadbury Dairy Milk, the redesign of Cadbury Buttons, the creation of new brands such as Cadbury Glow and the identity and vision for their Research, Development & Quality Centre.
Our most recent global redesign of Cadbury Dairy Milk takes the brand from iconic to experiential by bringing to life the character of over 50 global variants. We redesigned Cadbury Buttons and Giant Buttons, hero-ing the product in an impactful way and enhancing the spirit of the brand to bring a smile to the face of consumers. Our brand creation for Cadbury Glow asserted Cadbury as the creator of premium chocolate gifting in the Indian market. Meanwhile, our identity and vision for the RD&Q Centre created an inspirational environment where all our favourite chocolate brands are dreamt up and that reflects the magic, excellence and joy of creation that happens behind the Centre's walls.