Cadbury Dairy Milk

If decades of refinement leads to function over joy, how do you add back the magic ingredient?

Undoubtedly the world's best-loved chocolate brand, Cadbury Dairy Milk captures a unique place in the hearts and minds of consumers around the globe. To continue its position as the ultimate chocolate icon, Cadbury’s embarked on a brand redesign to creatively inspire, ignite and bring to the fore its joyful behavior while proudly celebrating the specialness of its heritage.

Cadbury Dairy Milk

Having previously created the global expression for Cadbury Dairy Milk, which hero-ed the magic ingredient ‘a glass and half of milk’, our challenge was to nurture what makes Cadbury Dairy Milk iconic, whilst bringing to life the joyful character of over 50 global variants. The result is a celebration of the great iconic taste of Cadbury Dairy Milk – taking the brand from iconic to experiential around the world. The playful creative idea of ‘Say what you see’ gives the variants their own unqiue personality and makes each a sensation in their own right within a solution that is globally recognized, whilst retaining the flexibility to accommodate local tastes and cultural nuances. Finally, our creation of the brands’ iconic visual identity system comes to life on-pack and on shelf, driving visual consistency through the Cadbury portfolio to amplify the joy and to pave the way for future growth.

To find out more about our work for Cadbury Dairy Milk or any of our other brands, get in touch.

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Client

Cadbury Dairy Milk

Mode of life

Taste

Awards won

Pentawards Award: Gold

Dieline Award

New York Festivals: Finalist

To find out more about our work for Cadbury Dairy Milk or any of our other brands, get in touch.

Get in touch