When Mark Palmer took on the role of Marketing Director of Green & Black’s in 2001, it was a niche UK chocolate brand. Under his leadership, the brand’s sales rose from £4m to over £60m and, ultimately, to international expansion and a full acquisition by Cadbury for an undisclosed sum.
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Season 4. Episode 7. SPROUT – on a mission to make the world more sustainable, one pencil at a timeSee interview
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