When Mark Palmer took on the role of Marketing Director of Green & Black’s in 2001, it was a niche UK chocolate brand. Under his leadership, the brand’s sales rose from £4m to over £60m and, ultimately, to international expansion and a full acquisition by Cadbury for an undisclosed sum.
Challengers & Icons
Series 1. Episode 3. Green & Black’s – retelling the story of chocolate
Jun 29, 2015