Series 1. Episode 6. How eightpointnine is embracing personalisation and taking on industry giants

Established in October 2011, EightPointNine is a UK based artisanal coffee company. It sells directly to consumers online who are looking for a tailored and fresh blend of Fair-Trade coffee. Here, Founder Kris Hewitt discussd the fears, challenges, and lessons of coming up against the big name corporate brands.