Challengers & Icons

Series 1. Episode 7. How YO! is rethinking luxury

Well-known as a successful entrepreneur, Simon Woodroffe founded YO! Sushi in 1997, transforming eating into a complete entertainment experience. Today, he continues to revolutionise the way we look at all aspects of hospitality. Here, Simon discusses the changing luxury and hospitality industry, and offers advice for how brands can keep up.

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