Challengers & Icons
Series 1. Episode 9. How Mindful Meats is changing the way America eats meat
Mindful Meats carries the first and only Non-GMO-Verified beef in the US by working directly with sustainably-minded farmers. Here, Claire Herminjard, Mindful Meats’ CEO and Co-Founder, discusses how she persisted in revolutionising the meat industry to build a socially responsible and successful brand.