King of Shaves is one of the best-known and best-loved UK brands. Since its launch in 1993, the company has consistently been at the forefront of innovation. In his role as CEO, Will King tirelessly looks for new ways to connect with consumers and maintain the brands challenger spirit.
Challengers & Icons
Series 2. Episode 1. How the King of Shaves takes on the industry giants every day
Jul 06, 2015