As Rapha’s Head of Brand and Central Marketing and a passionate and committed road cyclist, James Fairbank is highly regarded as a cult brand marketer who has attained success through his emphasis on playing up to a lifestyle to garner recognition for his brand.
Season 4. Episode 11. Freddie’s Flowers – Blooming in the world of subscription servicesSee interview
Season 4. Episode 8. How Dropbox broke out of its corner in tech to foster a more energetic, multi-dimensional role with consumersSee interview
Season 4. Episode 9. 4GGL – Why radical innovation is necessary to drive real social changeSee interview