As Rapha’s Head of Brand and Central Marketing and a passionate and committed road cyclist, James Fairbank is highly regarded as a cult brand marketer who has attained success through his emphasis on playing up to a lifestyle to garner recognition for his brand.
Series 4. Episode 5. – How Seedlip created a category from a void in the drinks marketSee interview
Series 1. Episode 6. How eightpointnine is embracing personalisation and taking on industry giantsSee interview
Series 1. Episode 5. Twitter – future change will be driven by the digital change-makersSee interview