As Rapha’s Head of Brand and Central Marketing and a passionate and committed road cyclist, James Fairbank is highly regarded as a cult brand marketer who has attained success through his emphasis on playing up to a lifestyle to garner recognition for his brand.
Series 2. Episode 8. Graze – How technology is defining a new future for foodSee interview
Season 4. Episode 8. How Dropbox broke out of its corner in tech to foster a more energetic, multi-dimensional role with consumersSee interview
Series 1. Episode 4. Honest Tea – believe in who you areSee interview