Jonathan Ford, Pearlfisher Founding Creative Partner & CEO, will be speaking at this year’s leading Food & Beverage Innovation Forum (FBIF2019). Running from April 23rd-25th in Hangzhou, China, the forum will offer valuable insights from industry experts on developments within the food and beverage industry and the trends that will continue to challenge and disrupt the market.

Jonathan’s speech synopsis: 

Changing tastes – designing for our future lifestyle

So, you want to be a lifestyle brand?

Jonathan Ford, Pearlfisher Founding Creative Partner will debate just why lifestyle has become the ultimate aspiration for so many global brands today, but also such a complex and ever-evolving challenge. Jonathan will define the future of lifestyle branding as highlighted in Pearlfisher’s latest insight report – Life Mode – which explores the aspirational lifestyle branding sector and the opportunity it showcases for food and beverage brands to be the change-makers in this highly desirable space if they can understand how consumers will live in the future.

Jonathan will underline that by embracing three corresponding and key areas of change that will shape the future of lifestyle – optimising consumers’ needs for personal progression and optimisation, creating new communities and establishing new and more meaningful legacies – brands can future-proof their offer to create the change their consumers want to see.

To find out more about FBIF 2019 please click here.