Pearlfisher Futures Director, Sophie Maxwell, has been invited to speak at this year’s Bread and Jam Conference – The UK’s First Food Founders’ Festival – alongside a line up of highly esteemed industry icons and serial entrepreneurs on Friday 4th October 2019.
The Bread and Jam Festival is a two-day conference that brings together leading founders, innovators and creative industry experts to provide insight for the emerging challenger food and drink brands of our future.
In her talk, Sophie will discuss how these new cultural, category and consumer shifts are altering the way we live, both now and in the future, and the opportunity they present for brands to create new products and services for the changes they will bring. She will share a future model of how Pearlfisher approaches brand building in order to create visionary, committed and purpose-driven brands.
Sophie’s full synopsis included below:
How do you build the brands of tomorrow?
“Humanity will change more in the next 20 years than in the past 300” – an amazing prediction that presents a clear opportunity for the brands of the future to be truly innovative by understanding the changing needs of their consumers and the world in which they will live.
Pearlfisher Global Futures Director, Sophie Maxwell, will delve into the key cultural shifts that are defining how our food and drink is changing, and others – from ‘Re-wilding’; how brands are re-introducing a connection to nature, to ‘Re-locality’: how we are re-embracing local cultures, in a push back against the globalisation of brands.
Find out more about the Bread and Jam Festival 2019 here.