Digital Shelf
As the influence of digitally native Millennials and GenZ-ers increases, these consumers expect brands to become seamlessly integrated into their lives and create experiences that are immersive, intuitive and visually compelling.
In this month’s Futures feed - The Digital Shelf - we explore the changing world of e-commerce and what the digital retail landscape means for brands across a diverse set of touch-points including packaging, brand identity and interface design, as well as the hybrid between physical and digital brand experiences. Notable brands in this space include Chanel's Fifth Sense, which captures the intangibility of scent visible by showcasing an interactive online animated experience, and Knours skincare, which has been launched with an app that personalises products and regimen depending on the changing monitored needs of your skin.
In this latest feed, we explore five emerging themes of change which are brought to life with key insights, best in-class brand examples and opportunity areas for brands looking to capitalise on the emerging changes in this sector.
