As our world becomes more open, global and accessible than ever before, we are no longer defined or limited to our origins or geographic locations. However, as as our global networks and access increase, consumers are looking for closer, more personal connections that capture the nuances of their subculture. And, as such, brands are defining a renewed approach to locality for their customers.
In this month’s Futures feed - Re-locality Branding - we explore how brands - from sectors as diverse as food and drink, fashion, tourism, hospitality and retail - are applying location specific data and creating new meaningful in-person connections and experiences to engage local audiences.
In Re-locality Branding, we define five emerging themes of change, which are brought to life with groundbreaking insights, opportunity areas and best-in-class case study examples.