Humans have a biological need for nature - a landmark 2019 study by Aahus University found that children who had been exposed to more greenery had 55% less mental health problems later in life compared to those who weren’t. Despite this, and our increasing understanding of the positive effects exposure to nature has on on our physical, mental and emotional wellbeing, the average person already spends 90% of their life indoors (Source: European Commission).
As our urban cities expand and we experience a rapid decrease in our daily proximity to nature, brands have the opportunity to reconnect us to the natural world, by designing positive and enduring ecosystems that will ensure the survival of future generations.
In this month’s Futures feed - Rewilding - we explore four emerging themes of change which are brought to life with key insights and best-in-class examples. We present the ways in which brands can capitalise on the emerging changes in this space and design intelligent solutions to bring nature and the wild back into our urban lives.