Futures Feed

How can sport move the world?

Sporting Progressivism

Sport is both a world in itself and a reflection of our society. While it is easy to assume that today’s globally influential and expansive sports sector tracks the leading edge of change, it is also flawed at a systemic level. But, this is an industry connected to inherent principles and values, meaning that if sport can embrace a new challenge and solve the problems in its own industry, this will act as a conduit for a future world moving towards social, cultural and environmental progress.

In this latest Futures Feed – Sporting Progressivism – we unveil connected themes of innovation within an emerging new world of sport which can also drive learning, inspiration and a broader foundational opportunity for brands, businesses, people, societies and organisations.

Three key themes of Change

1. Transformed Playgrounds

Creating innovative new ‘playing fields’ to change our perception and experience of both the sport, and our surroundings, and transform our locations and circumstances.

2. Advantage Awareness

Driving a new mentality to consider every aspect of potential barriers to sport and ensure that more needs, abilities and desires are recognised and prioritised to truly provide sport for all.

3. Grass Roots Fandom

Establishing a new idea of fandom and fan-centred strategies to bring communities together to support causes and campaigns that open up, and add value, to the world of sport and beyond.

What is the opportunity in this space?

If the industry can use these macro areas of sporting progressiveness as a starting point to re-imagine, innovate and design for an emerging new world of sport, they have the power to inspire brands and businesses – across all industries – to tap into these principles, communications and behaviours. Ultimately, becoming a new philosophy of advancement that moves the world forward and provides a more positive foundation and future for how we can champion progress.

This is just a taste of what the full Futures feed – Sporting Progressivism – has to offer. If you would like to access the full report or find out more, please get in touch below:


Images credits (top to bottom): Forest Sports Park China, Kintsugi Court by Victor Solomon | Forest Green Rovers new timber stadium | Running Stories | Football Beyond Borders.

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