Human-centric innovation has long ruled the design world. However, when it comes to caring for our pets, the same methodology has not yet been fully explored. So, are pet care brands being designed with the wrong species in mind?
As the opportunities in the pet care industry increase in parallel with the phenomenal recent growth in animal ownership, Pearlfisher’s webinar, Reimagining the Future of Animal Care, will address the implications of the evolving role that animals play in our lives and what it will mean for the pet care industry.
Sophie Maxwell, Pearlfisher Partner, Futures & Insight, will present the cultural shifts impacting the pet care category, an audit of the global market, areas of commercial opportunity for brands and showcase five connected steps to improving the lives of all animals; and creating a future designed to benefit us all.
Themes will include:
The evolving relationship between humans and animals
Design and innovation for animals across key aspects of their lives including food & drink, health and luxury
Sustainability in pet care
August 11th, 2021
10:00am – 11:00 am ET