We’re thrilled to announce that our New York Creative Director, Matt Sia, has been selected as one of GDUSA’s People to Watch for 2022.

The GDUSA recognizes how graphic design shapes the world we live in, from business and commerce to products, culture and more. For almost six decades, the organization has started each year by choosing a group of people to watch who embody the spirit of the creative community. We’re proud that Matt’s talent and leadership have been recognized along with this year’s nominees of talented pioneers and creatives in branding and design.

In a recent article, the GDUSA highlight some of Matt’s most notable projects and achievements, “As a designer, collaborator and leader, Matt seeks to elevate an amazingly talented team, encouraging a culture of challenging category conventions and celebrating big ideas. He has led a range of projects for both challenger brands and icons, from innovations such as Hum by Colgate and Tecate ALTA to premium spirits for Diageo, Campari and Beam Suntory. Most recently, he had the privilege of partnering with McDonald’s to lead the global redesign of their food packaging. Matt believes there’s something special about creating emotional connections with an audience through visual language, which pairs perfectly with his passion for storytelling.” 

To read more about Matt’s approach to his work and his predictions for the future of graphic design, click here.