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Pearlfisher announces lightweight redesign of Wagamama take-out packaging

As part of our design manifesto – Lightweighting – we’re proud to have worked with Wagamama on their latest take-out redesign.

In celebration of Earth Day – a day of global environmental awareness and appreciation – Wagamama has committed to replacing all black take-out plastic packaging with easy to recycle grey plastic.

The initiative is part of a bigger strategy by Wagamama’s ‘Midori’ (meaning green in Japanese) team which is dedicated to sustainability across its business. They’re currently looking at alternative materials to improve recyclability and reduce plastic across their business.

Last year market leader Wagamama replaced seven million single-use plastic straws across its restaurants with biodegradable paper alternatives.

The new initiative, part of wagamama’s environmental commitment, will see an end to all current black plastic take-out packaging by this year’s Earth Day (April 22, 2019).

In addition, Wagamama has also decided to eliminate annually 2.7million cardboard sleeves, used to indicate the contents of each bowl. To be replaced with small cardboard inserts which slot perfectly into the centre of each lid. This change will also be effective by Earth Day.

Their take-out packaging is deliberately made with reuse in mind, and Wagamama always encourages guests to reuse their leftover take-out bowls through their ‘rinse reuse recycle’ slogan.

This is a positive step in Wagamama moving forward as a business to reduce its environmental impact and we’re thrilled to have helped identify a tangible opportunity to lightweight across the Wagamama takeaway experience.

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
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+44 (0)20 7603 8666
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Jamie Chalmers
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Chloe Wood
chloe@pearlfisher.com
 
New York
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Lauren Vellek
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Chloe Wood
chloe@pearlfisher.com
 
San Francisco
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Paula Murray
briefsf@pearlfisher.com
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Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
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David Ramskov Hansen
david@pearlfisher.com