We’re proud to be partnering with Lucozade as the UK’s biggest sports drinks brand announces major changes to ensure a more sustainable future for the brand.

The global drinks icon is set to reduce its use of virgin plastic packaging and increase the recyclability of all its drinks bottles and cartons. The new recycled plastic Lucozade Sport bottle alone will save 3,400 tonnes of virgin plastic annually and mean that every bottle can be recycled back into another.

It’s exciting to be joining forces with Lucozade at this pivotal stage in the brand’s journey, working towards designing compelling offers that are better for people and the planet.