Pearlfisher collaborated with the indoor, vertical farming company, Plenty, to redesign their brand identity and packaging. The new identity is now live on the Plenty website, and launched alongside the announcement of their largest indoor vertical farm to date, called Tigris.

“A farm like Tigris has the potential to improve human and planetary health, and that’s exactly why Plenty is here,” said Brydon Gerus, Executive Creative Director and Farmer at Plenty. Tigris calls for less time, space, and resources while yielding fresh, craveable produce that improves the lives of plants, people and the planet.

This news culminates several months of collaboration with external agency partners Pearlfisher, Sid Lee (Montreal) and Sid Lee (Los Angeles).

Plenty is a community of like-minded growers, innovators, engineers, scientists, artists and plant romantics who needed a new brand design worthy of Plenty’s ambitious mission – to bring more nutritious, delicious and fresher produce to urban city centers – and Pearlfisher is extremely proud to have helped bring Plenty’s vision to life.

“The produce aisle is a sea of green. At the same time we’re working with Plenty to create a fully sustainable packaging system. All together, we didn’t want to show green, we wanted to be green” says Jon Vallance.

You can view the new brand identity on Plenty’s website today. And stay tuned for more exciting work to come.