Perspectives

Pearlfisher and Yoplait Make Us Long For The French Countryside With Oui

Oui by Yoplait was introduced to the yogurt aisle last year under the General Mills yogurt offerings. Quickly, the packaging design and glass pot structures, designed by Pearlfisher, took on a second life beyond the shelf as consumers repurposed the pots into food containers, plant pots, paint jars and more.

The Dieline recently wrote about Oui by Yoplait’s French-inspired design adding:

“Since the yogurt is cultured in a glass container, it only makes sense that it’s packaged and shipped out the same way. And when it comes to sustainability, it’s the perfect vessel as the glass can be easily and reused in a variety of ways.

Heck, one Etsy seller even hopped on the bandwagon and now sells 2-pack reusable lids for Oui’s 5-ounce jars.

At this point, you have nothing to lose. The container is great for the environment, it’s the same great taste Yoplait is known for, and it comes in 8 classic irresistible flavors: strawberry, blueberry, black cherry, vanilla, coconut, lemon, peach and plain.”

Beyond the bespoke illustrations and French design cues, the recyclable structure for Oui by Yoplait lends itself to a renewed product lifecycle in consumer lives if they should be so inspired.

Read the full article from The Dieline here.

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com